Data is a valuable and powerful fundraising resource, if you work with it strategically.
A charity’s database can provide fundraisers with a comprehensive picture, delivering insight into supporters and how campaigns perform. The knowledge and understanding it enables therefore makes data an essential tool for longer-term strategic decision-making, and not just for the fundraising team, but for leadership too.
Here we look at what data can help with and how to ensure your wider organisation gets the most from it, as well as some of the pitfalls to avoid.